With the innovative development of traditional Chinese medicine and the implementation of China's Great Health Strategy, the food and medicine industry has ushered in new development opportunities. However, the development of traditional Chinese medicine still faces challenges such as irrational resource allocation and the need to modernize governance. This study explores the influence of traditional Chinese medicine (TCM) cultural identity on the consumption intention of medicinal food, as well as the roles of perceived consumption value and perceived consumption risk in this process. Based on cultural identity theory, perceived risk theory, and consumption value theory, a research model wa... More >

Effective governance and operation of cooperatives will play an important role in rural revitalization. Taking Henan Province as an example, this paper uses structural equation model to analyze the impact of external market orientation and internal self-awareness on the heterogeneity of farmers' professional cooperatives. It is concluded that the formation of the heterogeneity of farmer specialized cooperative members is not only caused by the influence of external market factors, but also caused by the difference in the degree of self-cognition of members. Moreover, the influence degree of market factors is greater than that of members' self-cognition, and the direct influence effects are 0... More >

With the rapid development of the economy, the gradual formation of the logistics Internet and the advent of the era of science and technology have promoted the rapid rise of the logistics industry. This paper studies the development and application of smart warehousing under the smart logistics system by taking Guangzhou Porcelain Cosmetics Co., Ltd. as an example and using the Analytic Hierarchy Process (AHP). The results show that the company chooses warehouse B as the best location. Finally, this paper identifies the existing problems in the warehousing system and provides targeted suggestions on improving warehouse storage capacity, reducing rent, and enhancing proximity to important sa... More >

Based on the perspective of industry-education integration, this paper constructs an evolutionary game dynamic model of "enterprises (EN) - universities and research institutions (RI)". It examines the dynamic mechanism of cultivating intelligent logistics talent in the Guangdong, Hong Kong, and Macao Greater Bay Area and identifies the conditions for the stability of this mechanism. The conclusions indicate that when RI chooses the "Negative R&D" strategy, EN obtains higher benefits from "Continued Cooperation" than from "Exit". When RI chooses the "Active R&D" strategy, EN also obtains higher benefits from "Continued Cooperation" than from "Exit". Furthermore, when EN chooses the "Exit" st... More >

Both the shadow banking and the government regulatory agencies are boundedly rational, and they will constantly adjust their strategies according to the changes in the other party's strategy when making decisions. Therefore, it has become an effective way to explore the government regulatory issues of China's shadow banking with the application of evolutionary game theory. By constructing the evolutionary game model of shadow banking and government regulatory authorities, this paper analyzes the dynamic adjustment relationship between the strategy choice of shadow banking and government regulatory authorities, and concludes that the operating income and cost of shadow banking, the intensity... More >