Based on sentiment analysis technology, this paper analyzes the feedback of foreign tourists visiting Xi’an. The study shows that about 85 percent of tourists have a positive and satisfactory attitude toward Xi’an tourism, and about 8.6 percent of tourists have a negative attitude. The critical comments or suggestions of foreign tourists are reflected in the following aspects: unsavoury food, poor location of hotel, improper itinerary, taking more time to walking, and not good experience in scenic spots. In response to the criticism and suggestions of foreign tourists, some strategies are proposed: at the micro level, activating existing resources and providing quality services; at the m... More >