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Volume 2, Issue 2, Journal of Social Systems and Policy Analysis
Volume 2, Issue 2, 2025
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Jebbouri Abdelhamid
Jebbouri Abdelhamid
Hohhot University of Economics and Finance, China
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Journal of Social Systems and Policy Analysis, Volume 2, Issue 2, 2025: 85-90

Free to Read | Research Article | 23 June 2025
Image Construction of Xi’an City Based on Sentiment Analysis Technology: Problems and Strategies
1 School of Japanese Culture and Economics, Xi’an International Studies University, Xi’an 710128, China
2 Zhongrui Hotel Management School, Shaanxi Radio and Television University, Xi’an 710075, China
* Corresponding Author: Jing Li, [email protected]
Received: 22 April 2025, Accepted: 20 May 2025, Published: 23 June 2025  
Abstract
Based on sentiment analysis technology, this paper analyzes the feedback of foreign tourists visiting Xi’an. The study shows that about 85 percent of tourists have a positive and satisfactory attitude toward Xi’an tourism, and about 8.6 percent of tourists have a negative attitude. The critical comments or suggestions of foreign tourists are reflected in the following aspects: unsavoury food, poor location of hotel, improper itinerary, taking more time to walking, and not good experience in scenic spots. In response to the criticism and suggestions of foreign tourists, some strategies are proposed: at the micro level, activating existing resources and providing quality services; at the macro level, actively learning from foreign advanced experience to improve service.

Keywords
sentiment analysis technology
Xi’an, international city
feedback

Data Availability Statement
Data will be made available on request.

Funding
This work was supported by Xi'an International Studies University research project under Grant 20XWJ06.

Conflicts of Interest
The authors declare no conflicts of interest.

Ethical Approval and Consent to Participate
Not applicable.

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Cite This Article
APA Style
Shi, X., & Li, J. (2025). Image Construction of Xi’an City Based on Sentiment Analysis Technology: Problems and Strategies. Journal of Social Systems and Policy Analysis, 2(2), 85–90. https://doi.org/10.62762/JSSPA.2025.115302

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