ICCK

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Ataturk University

Section 01

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Section 02

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Section 03

ICCK Publications

Open Access | Research Article | 22 September 2026
Detecting Sentiment Analysis Correlation Between Hotel Employee and Customer Reviews Using Machine Learning Algorithms
ICCK Transactions on Emerging Topics in Artificial Intelligence | Volume 3, Issue 3: 188-201, 2026 | DOI: 10.62762/TETAI.2026.991738
Abstract
Analyzing heterogeneous online reviews from multiple stakeholder groups represents an emerging challenge in AI-driven service intelligence. This study proposes a two-stage sentiment correlation detection framework and applies it to customer and employee reviews of the Istanbul Marriott \c{S}i\c{s}li hotel. During dataset construction, a semi-supervised domain-specific blacklisting approach was developed alongside standard preprocessing steps to improve sentiment signal quality. In the first phase, customer and employee reviews were treated as separate datasets, and 5-fold cross-validation was applied using TF-IDF, BOW, and Word2Vec representations with multiple classifiers, achieving 99.8% a... More >

Graphical Abstract
Detecting Sentiment Analysis Correlation Between Hotel Employee and Customer Reviews Using Machine Learning Algorithms