Macao, as a critical tourist destination at the junction of Chinese and Western civilisations, showcases the opportunity to feature its regional culture via culture-based tourism products, and tourism marketing presents further opportunities for cross-cultural connection. That said, there is significant thematic homogenisation, superficial and uninspired narratives, and a lack of user experience variation and engagement with the cultural products. This study employs the discipline of Narratology and analyses how narrative frameworks can be redesigned in cultural product development. This study proposes an eight constituent dimension framework: Narrative Theme, Plot Narrative, Character/IP Na... More >

With the paradigm shift driven by Artificial Intelligence Generated Content (AIGC) technology, the design industry is undergoing unprecedented transformation and reconstruction. China's traditional design education model faces severe challenges, as long-standing emphases on hand-drawing skills and mastery of classical software increasingly fail to meet the evolving demands of the AIGC era. This paper proposes that design education must undergo a comprehensive Four-Dimensional Reconstruction encompassing four key dimensions: educational objectives, curriculum system, assessment mechanisms, and pedagogical environments. Drawing on a systematic literature review, the study develops a conceptual... More >