Effective governance and operation of cooperatives will play an important role in rural revitalization. Taking Henan Province as an example, this paper uses structural equation model to analyze the impact of external market orientation and internal self-awareness on the heterogeneity of farmers' professional cooperatives. It is concluded that the formation of the heterogeneity of farmer specialized cooperative members is not only caused by the influence of external market factors, but also caused by the difference in the degree of self-cognition of members. Moreover, the influence degree of market factors is greater than that of members' self-cognition, and the direct influence effects are 0... More >

With the rapid development of the economy, the gradual formation of the logistics Internet and the advent of the era of science and technology have promoted the rapid rise of the logistics industry. This paper studies the development and application of smart warehousing under the smart logistics system by taking Guangzhou Porcelain Cosmetics Co., Ltd. as an example and using the Analytic Hierarchy Process (AHP). The results show that the company chooses warehouse B as the best location. Finally, this paper identifies the existing problems in the warehousing system and provides targeted suggestions on improving warehouse storage capacity, reducing rent, and enhancing proximity to important sa... More >

Based on the perspective of industry-education integration, this paper constructs an evolutionary game dynamic model of "enterprises (EN) - universities and research institutions (RI)". It examines the dynamic mechanism of cultivating intelligent logistics talent in the Guangdong, Hong Kong, and Macao Greater Bay Area and identifies the conditions for the stability of this mechanism. The conclusions indicate that when RI chooses the "Negative R&D" strategy, EN obtains higher benefits from "Continued Cooperation" than from "Exit". When RI chooses the "Active R&D" strategy, EN also obtains higher benefits from "Continued Cooperation" than from "Exit". Furthermore, when EN chooses the "Exit" st... More >

Both the shadow banking and the government regulatory agencies are boundedly rational, and they will constantly adjust their strategies according to the changes in the other party's strategy when making decisions. Therefore, it has become an effective way to explore the government regulatory issues of China's shadow banking with the application of evolutionary game theory. By constructing the evolutionary game model of shadow banking and government regulatory authorities, this paper analyzes the dynamic adjustment relationship between the strategy choice of shadow banking and government regulatory authorities, and concludes that the operating income and cost of shadow banking, the intensity... More >

In recent years, China's cold chain logistics market has developed rapidly under the strong drive of the growth of food and pharmaceutical cold chains demand, as well as the strong support of government policies. Cold chain distributiIon plays a crucial role in optimal cold chain logistics. The study focuses on company B as the research subject and aims to reduce distribution costs. Considering factors of customer timeliness requirements and vehicle types, combined with the issue of service priority, a S-TS algorithm is adopted to establish a cold chain distribution path optimal model that is in line with the actual situation of company B. Then, the optimal solution of total distribution cos... More >

Online reviews are a vital tool for both businesses and customers to understand each other's requirements and to learn about the features and quality of products. This paper uses word frequency statistics and semantic network analysis to analyze the factors affecting consumer satisfaction into five categories: service, quality, logistics, packaging, and price. The research object is text reviews of various products from the flagship store of Yuanshengxian. The analysis yields a consumer sentiment evaluation for each influencing factor. This study further enhances and refines the theoretical framework for assessing satisfaction in fresh food e-commerce, while also providing guidance for the e... More >

Traveling to diverse locations for leisure purposes is known as tourism, and it offers a variety of vacation experiences, including activities, healthcare, education, and religious, beachside, or rural getaways. People can escape their everyday life, learn new things, and enjoy the arts thanks to it. Tourism facilitates both personal growth and cross-cultural exchange. Nonetheless, diverse traveler tastes drive individuals to particular cities, nations, or areas. The goal of this study is to present a current typology of Chinese visitors based on experience and centrality, pinpointing their preferences and building a thorough profile. Prior research conducted in China has investigated the fa... More >

In public health emergencies, property personnel in communities have become a key line of defense to ensure the safety of residents. However, in practice, it has been observed that there is often a significant mismatch between the characteristics of these personnel and their roles during such emergencies. The behavior of these employees at work is influenced by various factors. This study, beginning with grassroots personnel, aims to explore the impact of their perception of workplace marginalization on their organizational citizenship behavior. Additionally, the study analyzes the moderating effect of organizational incentives to provide theoretical guidance for emergency management practic... More >