TY  - JOUR
AU  - Farooq, Fahad
AU  - Masood, Rana Javed
AU  - Khan, Muhammad Aamir
AU  - Israr, Amber
AU  - Zahid, Faizan
PY  - 2025
DA  - 2025/05/08
TI  - 3D Holography Advertisement On Vehicle Using IoT
JO  - ICCK Transactions on Sensing, Communication, and Control
T2  - ICCK Transactions on Sensing, Communication, and Control
JF  - ICCK Transactions on Sensing, Communication, and Control
VL  - 2
IS  - 2
SP  - 85
EP  - 94
DO  - 10.62762/TSCC.2024.554721
UR  - https://www.icck.org/article/abs/TSCC.2024.554721
KW  - 3D (dimensional) hologram
KW  - Out-Of-Home (OOH) advertisement
KW  - GPS
KW  - internet of thing (IoT) interfacing
KW  - cloud native
AB  - 3D holographic displays on vehicles are a new out-of-home (OOH) advertisement technology offering an interactive and dynamic means of engaging consumers. They enhance advertisement visibility and viewer interaction through the projection of colorful, three-dimensional images in public areas. An Internet of Things (IoT) based holographic advertisement system is presented, integrating remote content management and personalized advertising control. The system includes an Android application that allows users to select and schedule ads displayed on moving vehicles. A GPS module provides real-time vehicle tracking, supporting security and targeted advertisements. Cloud-based storage ensures remote access and data management, allowing content updates from any location. By combining holography, IoT, and cloud computing, this approach modernizes traditional advertisement methods with a scalable, high-technology alternative suitable for contemporary digital marketing.
SN  - 3068-9287
PB  - Institute of Central Computation and Knowledge
LA  - English
ER  - 

@article{Farooq20253D,
  author = {Fahad Farooq and Rana Javed Masood and Muhammad Aamir Khan and Amber Israr and Faizan Zahid},
  title = {3D Holography Advertisement On Vehicle Using IoT},
  journal = {ICCK Transactions on Sensing, Communication, and Control},
  year = {2025},
  volume = {2},
  number = {2},
  pages = {85-94},
  doi = {10.62762/TSCC.2024.554721},
  url = {https://www.icck.org/article/abs/TSCC.2024.554721},
  abstract = {3D holographic displays on vehicles are a new out-of-home (OOH) advertisement technology offering an interactive and dynamic means of engaging consumers. They enhance advertisement visibility and viewer interaction through the projection of colorful, three-dimensional images in public areas. An Internet of Things (IoT) based holographic advertisement system is presented, integrating remote content management and personalized advertising control. The system includes an Android application that allows users to select and schedule ads displayed on moving vehicles. A GPS module provides real-time vehicle tracking, supporting security and targeted advertisements. Cloud-based storage ensures remote access and data management, allowing content updates from any location. By combining holography, IoT, and cloud computing, this approach modernizes traditional advertisement methods with a scalable, high-technology alternative suitable for contemporary digital marketing.},
  keywords = {3D (dimensional) hologram, Out-Of-Home (OOH) advertisement, GPS, internet of thing (IoT) interfacing, cloud native},
  issn = {3068-9287},
  publisher = {Institute of Central Computation and Knowledge}
}