The signals of economic recovery are getting stronger and serial entrepreneurship is increasing. Focusing on how to improve the quality of serial entrepreneurship, learning about entrepreneurial failure experiences has become a top priority. Based on the imprinting theory perspective, this study conducted a questionnaire survey among entrepreneurs in the Wuling Mountains to answer the following questions: first, how entrepreneurial failure experience affects entrepreneurial behaviours; and to understand how entrepreneurial failure experience affects entrepreneurial behaviours. Second, how resource bricolage as a mediating variable affects entrepreneurial actions of entrepreneurs in order to reveal the role that resource bricolage plays in the mechanism of influence of entrepreneurial failure experiences on entrepreneurial behaviours. The mediating role of resource bricolage is explored in relation to the moderating role of entrepreneurial behavioural learning. The results show that entrepreneurial failure experience not only has a direct positive effect on entrepreneurial behaviour, but also has an indirect facilitating effect through the creative integration process of resource bricolage. Meanwhile, entrepreneurial action learning strengthens the transformation of failure experience into resource bricolage ability through systematic reflection and experience reconstruction, suggesting that entrepreneurs can more effectively transform failure lessons into resource bricolage strategies through active learning, thus enhancing the adaptability and innovativeness of reentrepreneurship. This study helps the local government to formulate measures to stimulate economic vitality, and at the same time provides some theoretical basis for improving the success rate of serial entrepreneurship, which is of practical guidance for stimulating the entrepreneurial enthusiasm of re-entrepreneurs.