Abstract
This paper explores factors influencing consumer satisfaction in automotive spare parts e-commerce through text mining and sentiment analysis of Taobao reviews. By applying TF-IDF (Term Frequency-Inverse Document Frequency), semantic network analysis, and LDA (Latent Dirichlet Allocation) topic modeling, four core themes are identified: Logistics, Quality, Price, and Customer Service. A domain-specific sentiment lexicon constructed via the SO-PMI method reveals that positive reviews predominantly emphasize product reliability and logistics efficiency, while negative feedback focuses on installation complexity and inconsistent specifications. Based on these findings, targeted recommendations are proposed, including strengthening after-sales service management, enhancing product applicability, optimizing product designs for easier installation, and conducting market research for rational pricing. This research provides a methodological framework for enhancing consumer satisfaction in automotive e-commerce, aligning theoretical insights with practical operational needs.
Data Availability Statement
Data will be made available on request.
Funding
This work was supported without any funding.
Conflicts of Interest
The authors declare no conflicts of interest.
Ethical Approval and Consent to Participate
Not applicable.
Cite This Article
APA Style
Zeng, M., & Deng, X. (2025). Topic Mining and Sentiment Analysis for Consumer Reviews of Automotive Spare Parts on E-commerce Platforms. ICCK Transactions on Intelligent Systematics, 2(3), 137–148. https://doi.org/10.62762/TIS.2025.106283
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